New Revenue Opportunities From Embedded Accounting

Small Business Survey

"In our independent survey of 750 small business owners and executives, 79% indicated they would be more likely to select an industry-specific software provider if it integrated all accounting functions (i.e. bookkeeping, invoicing, expense management, financial reporting, income tax services) into one application."

- Ron Shevlin, Chief Research Officer, Cornerstone Advisors

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Why a Report on Embedded Accounting?
The Digitization of Small Business
Developments in the Digital Platforms and Vertical SaaS Markets
The Growth of the API Economy
Why This Report? The Intersection of Three Trends
2. Small Businesses' Accounting Burden
Technology and Tool Support for Accounting
Accounting and Financial Management: A Pain for Small Businesses
The Accounting Opportunity for Vertical SaaS Providers
3. Creating New Revenue Streams from Embedded Accounting
Embedded Accounting with White-Label APIs
Embedded Accounting: First Step to a Banking Relationship
4. Embedded Accounting: Growth Opportunity for Vertical SaaS and Digital Platforms

New Revenue Opportunities From Embedded Accounting

A Roadmap for Vertical SaaS Providers and Digital Platforms That Serve Small Businesses (SMBs)

Small Business Survey

Table of Contents